What should brands actually pay you?
Most creators guess — and undercharge. Two inputs, and you get the rate band for your niche across reels, carousels, statics, and stories.
How is the rate calculated?
Our per-niche rate bands (finance highest, entertainment lowest) × your average views × a format multiplier (reels command the most, stories the least). The bands are our own model, set against published creator-rate benchmarks and revised as the market moves — a starting point for negotiation, not a quote. It's the same engine inside the product, simplified to two inputs.
Why a range and not one number?
Because real deals move with usage rights, exclusivity, and brand budgets. The band is your negotiation floor and ceiling — walking in with a range beats guessing.
Why do you ask for my email?
The calculator is free; the email adds you to the Junibloom first-access list. At launch it runs on your real Instagram insights instead of estimates — official API, read-only, no passwords.
The long version of this math, with usage rights and exclusivity priced in: what to charge for an Instagram Reel.
Want the version with your real numbers? See what Junibloom does →