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Free rate calculator

What should brands actually pay you?

Three numbers you know. A price for every format, and the words to send the brand. Nothing to sign up for.

Your rate card

ExampleEstimate

Fitness · 24,806 followers · 13,416 views a reel

Reel

$225–$340

Open at $340. Anywhere inside is a fair deal; $225 is your floor.

  • Carousel$190–$290
  • Static post$160–$240
  • Story (3 frames)$80–$120

Priced on your 24,806 followers. Reels averaging 14,900+ views price higher.

An estimate from industry benchmark ranges — a starting point for negotiation, never a ceiling.

How this was worked out
  • 24,806 followers × $12 per 1,000 followers in Fitness = $298.
  • Engagement 1 to 3%: × 0.95.
  • A Reel: $283, shown 20% either side: $225–$340.
  • A carousel is 85% of a Reel, a static post 70%, three story frames 35%.
  • Your views stand in for reach here. Inside Junibloom it is your real reach.

Typed numbers give you a starting rate. Junibloom prices you from your real reach and engagement, every hour.

Instagram shares numbers with Creator and Business accounts only. Switching is free and takes about a minute.

🎁 7 days free, then $19.99/mo.

Built on the official Instagram API. You sign in on Instagram itself.

Use it today.

Your reply to the brand

It opens at the top of your Reel range. Paste it into the DM.

This is the example's reply. Type your numbers and it becomes yours.

Hi, thanks for reaching out! For 1 reel, my rate is $340. That covers posting on my page. Paid usage, partnership ads and exclusivity are priced separately. Happy to talk timelines and scope.

Inside Junibloom, the reply prices a whole package, adds the brand's other terms and carries your live media kit link.

Email me my rate card

One email with your card and this reply. You'll hear from Junibloom now and then; one click stops it.

We keep your address and how you found us. Your numbers only write the email. Privacy Policy

Inside Junibloom

From typed numbers to your real ones.

The example card is a sample creator. Here she is twice: typed into this calculator, and priced inside from her real numbers.

Typed here

$225–$340

Inside, from her real numbers

$260–$395

The difference is her 3.5% engagement, not an assumed 2%.

What changes inside

  • Your median reel reach, read every hour, in place of a typed guess.
  • Your real engagement, not an assumed 2%.
  • Your market, set once from your country.
  • The brand's terms with one total: usage, exclusivity, rush, raw footage.
  • A reply that carries your live media kit link, ready to send.
  • Instagram shares numbers with Creator and Business accounts only. Switching is free and takes about a minute.
  • Built on the official Instagram API. You sign in on Instagram itself.
  1. A range for every format.
  2. Add usage rights. Every price moves.
  3. Reply to a brand in one go.
  4. Copy the message. It carries your kit.
Rates in Junibloom, on a sample account, in a phone
The real product, on a sample account

Play one feature

  • Every price on the card moves up 30%.

  • Pick what they asked for. You get one price, and the message to send.

  • Enter what the product sells for. You see what the offer is really worth, with two lines you can send.

EstimateEach range is an Estimate.

See it with your own numbers.

Start your 7-day trial

🎁 7 days free, then $19.99/mo.

How we price.

We work out two prices and use the higher one: your followers at your niche's rate per 1,000 followers, or your reel views at your niche's rate per 1,000 views. Most creators are priced on followers.

Your engagement moves it, from 20% down to 25% up. A carousel is 85% of a Reel, a static post 70% and three story frames 35%. Paid usage for 30 days adds 30%, a link in bio 15%.

It's our own model, set against published rate benchmarks and creator-reported deals, most of them in the US and Canada. That's why India, Brazil and Indonesia can be set apart under Fine-tune. Every range is an Estimate: a starting point for negotiation, never a ceiling.

The long version, with usage rights and exclusivity priced in: what to charge for an Instagram Reel.

Every niche, as the engine prices it
NichePer 1,000 followersPer 1,000 reel viewsViews take over at
Finance / Business$25$4063% of followers
Tech$20$2969% of followers
Education$15$2952% of followers
Beauty / Fashion$15$2075% of followers
Fitness$12$2060% of followers
Travel$12$2060% of followers
Food / Cooking$10$1471% of followers
Gaming$10$1471% of followers
Music$9$1464% of followers
Dance$8$1457% of followers
Lifestyle / General$8$1457% of followers
Comedy / Entertainment$7$1450% of followers
See the rates for every niche
Every niche, as the engine prices it
NichePer 1,000 followersPer 1,000 reel viewsViews take over at
Finance / Business$25$4063% of followers
Tech$20$2969% of followers
Education$15$2952% of followers
Beauty / Fashion$15$2075% of followers
Fitness$12$2060% of followers
Travel$12$2060% of followers
Food / Cooking$10$1471% of followers
Gaming$10$1471% of followers
Music$9$1464% of followers
Dance$8$1457% of followers
Lifestyle / General$8$1457% of followers
Comedy / Entertainment$7$1450% of followers

Questions, answered.

How is my rate worked out?

From three numbers: your niche, your followers and your average views per reel. We work out two prices and use the higher one: your followers at your niche's rate per 1,000 followers, or your views at its rate per 1,000 views. Your engagement and the format then adjust it. It's an Estimate: a starting point for negotiation, never a ceiling.

Why does my views number not change my price?

For most creators the follower price is the higher of the two, so it sets the rate. Views take over once a typical reel reaches more people than your followers pay for: in Fitness, about 60% of your follower count. Your card says the number for you.

Why a range?

Real deals move with usage rights, exclusivity and the brand's budget. Open at the top of the range. Anywhere inside is a fair deal, and the bottom is your floor.

Is anything I type saved?

Not by us. Your card is worked out in your browser and kept for this tab only. If you ask for your card by email, we keep your address and how you found us, and your numbers only write that email.

What's different inside Junibloom?

Your rate comes from your real Instagram numbers: your median reel reach and your engagement, read every hour, and your market. You add the brand's terms, get one total, and send a reply with your live media kit link.

How is my rate worked out?

From three numbers: your niche, your followers and your average views per reel. We work out two prices and use the higher one: your followers at your niche's rate per 1,000 followers, or your views at its rate per 1,000 views. Your engagement and the format then adjust it. It's an Estimate: a starting point for negotiation, never a ceiling.

Why does my views number not change my price?

For most creators the follower price is the higher of the two, so it sets the rate. Views take over once a typical reel reaches more people than your followers pay for: in Fitness, about 60% of your follower count. Your card says the number for you.

Why a range?

Real deals move with usage rights, exclusivity and the brand's budget. Open at the top of the range. Anywhere inside is a fair deal, and the bottom is your floor.

Is anything I type saved?

Not by us. Your card is worked out in your browser and kept for this tab only. If you ask for your card by email, we keep your address and how you found us, and your numbers only write that email.

What's different inside Junibloom?

Your rate comes from your real Instagram numbers: your median reel reach and your engagement, read every hour, and your market. You add the brand's terms, get one total, and send a reply with your live media kit link.

Have the number before the brand asks.

  • Instagram shares numbers with Creator and Business accounts only. Switching is free and takes about a minute.
  • Built on the official Instagram API. You sign in on Instagram itself.

🎁 7 days free, then $19.99/mo.

Not ready to sign in? Try the walkthrough