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Fair Market Rates

Know your worth, with receipts.

Benchmarked rate ranges for every deliverable, tuned to your reach and engagement.

Built on the official Instagram API. You sign in on Instagram itself.

0

deliverables priced

0

currencies

±0%

negotiation range

What you get.

  • Every deliverable pricedReels, carousels, statics, stories, plus usage rights and link-in-bio add-ons.
  • Tuned to your numbersRanges reflect your actual reach and engagement, not follower count alone.
  • Priced for your marketTell us once where your brand deals come from and every band adjusts. Quote in USD or INR, converted honestly.
  • Negotiate with confidenceRanges frame the conversation. A starting point, not a ceiling.

Where these numbers come from, in full: how to price a Reel from reach. The free rate calculator runs a two-input version of it today.

Median reel reach18.4k
5k60k
Engagement rate4.8% · ×1.1
×0.8×0.95×1.1×1.25
Reel ×1$325$485
Carousel ×0.85$275$415
Static post ×0.7$225$340
Story · 3 frames ×0.35$115$170

18.4k × $20 CPM × 1.1 engagement, shown ±20% — the same arithmetic the app runs on your own numbers, and always a starting point for negotiation, never a ceiling.

✦ InteractiveDrag the slider, switch niches — watch every range recompute.

How it works.

1

Connect

Connect with Instagram's official login

2

We read the data

We compute ranges from your reach and engagement

3

Your result appears

See them privately, reveal them when ready

Ready when you are.

🎁 Founding creators pay $29/mo, or $24/mo on annual.