Your trial reel did well. What "Share to everyone" does next
The Junibloom team
Building the growth OS for growing creators
A trial reel did well, and now you want your followers to see it. Instagram's answer is one tap: Share to everyone. It puts the reel on your profile's grid and Reels tab, and your followers may then see it in their feed and Reels tab. You don't need to post it again. Here's what Instagram's help page on trial reels says, read on 19 October, and what it leaves out.
The short version:
- Share to everyone adds your followers. Instagram's page: "you can share it with everyone to increase its reach and connect with your followers."
- It lands where your other reels do: on "the main grid and reels tab of your profile", and your followers may see it in their feed and Reels tab.
- You can make it automatic. With the setting on, Instagram shares a trial with everyone if it's "performing well soon after you publish it, based on signals like views and engagement."
- Don't upload it again as a new reel. The page's only line on repeats is a warning: a trial "may get limited reach if Instagram detects that you've previously shared the same content."
- Judge it on its insights first. Instagram says they arrive "within 24 hours after sharing".
What changes when you tap Share to everyone ๐ฃ
While a reel is a trial, it goes to people who don't follow you. Instagram's page says that "your followers won't see it in feed or Reels", and that trial reels "don't appear in your profile unless you decide to share them to everyone."
Sharing to everyone changes both of those:
| While it's a trial | After Share to everyone | |
|---|---|---|
| Your profile | Not on your grid or Reels tab | On "the main grid and reels tab of your profile" |
| Your followers | Don't see it in feed or Reels | It "may be seen by your followers in their feed and Reels tab" |
| A few other places | A direct message, a page of reels with the same audio, search engine results | The page lists no change |
What the page doesn't say matters as much. It doesn't say the reel stops going to people who don't follow you once you share it. It describes sharing as adding an audience, "to increase its reach", and nothing more.
How to share a trial to everyone, step by step ๐
From Instagram's help page:
- Go to your Instagram profile, then tap to see your reels.
- Tap the reel you want to share.
- Tap View insights.
- Tap Share to everyone.
The button sits inside the reel's insights, so you pass its numbers on the way to sharing it. That's a good habit anyway.
Should you turn on Share to everyone automatically? โ๏ธ
Instagram offers a setting that shares for you. In its words, with the setting on "your reel will automatically be shared if it's performing well soon after you publish it, based on signals like views and engagement." To turn it on, record a trial reel, tap Trial settings below Trial, turn on Share to everyone automatically, then tap Got it and Share.
Two things to know before you switch it on:
- It sticks. The page says the setting "will be automatically applied to all trial reels you share in the future unless you change it."
- "Performing well" isn't defined. The page names views and engagement as signals and gives no numbers.
Our take: if you run a trial now and then, share it by hand, so the decision rests on its numbers and your judgement. If you run several trials a week, the automatic setting saves you the checking.
Should you post it again as a normal reel? ๐
Creators ask this a lot after a trial takes off. Instagram's page never mentions posting the same video again as a standard reel. Its only line about repeats is the warning for trials: "Make sure to create a new reel. Your trial reel may get limited reach if Instagram detects that you've previously shared the same content."
Share to everyone exists so you don't have to upload it twice. Use it, and save new uploads for new reels. If you're weighing a repost for another reason, our post on whether reposting hurts reach covers what Instagram says about repeats.
Sharing it won't hurt your other reels โ
One worry is that a trial, shared or not, drags your main reels down. Instagram says no: trial reels "are evaluated independently in Instagram's ranking and don't impact the performance or ranking of your standard reels content."
What to look at before you share ๐
Instagram's page says a trial's insights arrive "within 24 hours after sharing", and it names Views, Likes, Comments and Shares. Views tell you it was seen. Shares and comments tell you it moved people. If your trials never get past zero, start with why trial reels get 0 views, which covers the account checks that come first.
โ Questions people actually ask
Can I share a trial reel to everyone later? Yes. Instagram's page says: "You can choose to share a trial reel with your followers at any time."
Where is the Share to everyone button? Inside the reel's insights: your profile, your reels, the reel, View insights, then Share to everyone.
Does sharing a trial to everyone stop it reaching non-followers? The page doesn't say so. It describes sharing as a way "to increase its reach and connect with your followers".
Should I delete a trial and post it again as a normal reel? The page gives no reason to, and its only line about repeats is a warning that previously shared content may get limited reach. Share to everyone does the job in one tap.
A trial that works is a clue about what your audience wants next. Junibloom reads your own numbers through Instagram's official login and turns them into where you're headed and what to try next. It only reads, your password never touches us, and it needs a professional account. If you want to see it first, look around a sample creator's account.